When hair is persistently dry, dull, and frizzy, it means your hair cuticles are parched and unable to lock in moisture. The Minimalist Hydrating Factors 7.3% Hair Shampoo is an advanced, moisture-boosting daily cleanser engineered to flood the hair shaft with deep cellular hydration. Using a high-performance 7.3% blend of skin-identical humectants and natural moisture-binders, it effectively softens, smoothes, and revitalizes rough textures without stripping away your hair's essential oils.